"A satisfied customer is the best business strategy." (Michael LeBoeuf, American Businessman).
And so, last night at my local café, Wynwood Art District, which sits at 2a Chingford Road, Walthamstow, London, E17 4PJ, hosted an Artists and Makers' Market. The event offered an opportunity for artists and local brewers to sell their goods to customers.
My girlfriend organised and co-ordinated the event. It goes without saying that I am very grateful for her hard work. I am also thankful to Wynwood Art District, who do not take a commission from artists, or charge for a table.
For me and other artists, the event was great from a business point of view. So what are the five reasons why you should take part in opportunities like these?
1. Marketing and exposure: getting out there and meeting your customers face-to-face is very good for your business. Not only does it give you a legitimate reason to tweet and invite people, they may also tweet how happy they are that they bought something from you.
2. You can post pictures of your stall. Tell the world what you are selling and they will come. Here are some pictures of my stall, which I tweeted (and got retweeted):
3. It's a great opportunity to catch up with old artist friends.
4. If you have inventory at home, you might as well sell it. It's no good saving it for that special market which isn't due for a few weeks...seize every opportunity you have, to take part in a market.
5. You have a reason to distribute those 5000 business cards. Who knows? You may meet influential people who like your work, and want to take your business card.
What are your Craft Fairs like?